hair

{"cut":{"e":"tailored cut","t":"cut","x":"The art of giving shape to matter. Together we will decide which line will bring out the best in your look: we will show you different styles, tailoring them to your face, your features and above all your needs. Listening to you and respecting your wishes is the key to a truly made-to-measure cut."},"colour":{"e":"radiant colour","t":"colour","x":"The new generation of products gives us a colour experience that is comfortable for the scalp and fully respectful of the hair, without compromising coverage, longevity or shine. Our colours add body and gloss while improving the structure of the hair."},"highlights":{"e":"natural highlights","t":"highlights","x":"We use the most advanced and innovative techniques to create natural plays of light and shadow, with the utmost respect for the hair structure. Balayage, shading and glazes are just some of the countless solutions for long-lasting, regrowth-free blends."},"extensions":{"e":"invisible extensions","t":"extensions","x":"Thanks to different application methods we can offer lengthening, thickening and highlights with complete peace of mind. We only use 100% natural hair processed with the Remy system, a special treatment that aligns every cuticle and makes our extensions extremely easy to comb, silky and long-lasting.","l":["discover extensions","/?page_id=2070"]},"blow-dry & styling":{"e":"wash, blow-dry and styling","t":"blow-dry","x":"We use drying techniques designed to respect the hair, make the result last and bring out its best. Steam and infrared straighteners that regenerate the hair as they smooth it, and temperature-controlled ceramic irons and plates are just some of our allies. All blow-dry services include washing and styling products, to make the result last longer."},"waves":{"e":"beach waves","t":"volume","x":"With these innovative services you can have the beach waves you have always wanted. Unlike a classic perm they leave no regrowth line and give your hair a natural look, free to move. The result lasts about 3 months and may vary depending on the hair structure."},"treatments":{"e":"scalp treatments","t":"treatments","x":"The secret to a healthy scalp is freeing it from toxins. Our scalp treatments are free from silicones, sulphates and parabens.","acc":[{"n":"steam","g":"the first step","k":"Steam opens the pores of the skin, clearing away impurities and helping active ingredients absorb into both scalp and hair.","d":["The water molecules in steam are smaller and can pass the skin barrier, just as sweat does, through the pores.","Steam opens the pores and releases toxins through perspiration, as in a hammam or Turkish bath, while helping the active ingredients applied to scalp and hair to penetrate.","Heat opens the hair cuticle and steam carries the actives inside, dissolving the product: rinsing benefits too, without weighing down scalp or hair."]},{"n":"energising","g":"detoxifying · anti hair loss","k":"A deep detoxifying action with epigenetic actives that reactivate and regenerate the cells.","ben":["strengthens the bulb and the hair fibre","stimulates elastin and collagen production","removes the keratolytic plug","oxygenates the follicular opening"],"note":"Recommended every 28 days, as it works on the cell cycle."},{"n":"hydrating","g":"dry scalp · redness · itching · flaking","k":"A hydrating treatment that gives elasticity to the scalp and tones it, with a detoxifying action based on aloe vera and mineral-rich thermal waters.","comp":["aloe vera","rosemary","thermal water"],"ben":["tones","adds elasticity","deeply hydrates"]},{"n":"scrub","g":"sebum · oily scalp · detoxifying","k":"A detoxifying scrub with activated charcoal and essential oils that removes impurities and toxins and helps regulate sebum production.","comp":["vegetable charcoal, absorbs impurities","natural exfoliating micro-granules","essential oils, to restore the skin's balance"],"ben":["removes impurities and toxins","regulates sebum production","strengthens the bulb and the hair fibre"]}],"after":"Alongside single treatments we offer personalised programmes with essential oils and trace elements, to address the scalp's different imbalances.","l":["discover the programmes","#percorsi"]},"reconstruction":{"e":"made-to-measure reconstruction","t":"reconstruction","x":"Treatments that rebuild the fibre from within, restoring strength, elasticity and shine to the hair.","i":[["plex","Thanks to the Bis-Aminopropyl Diglycol Dimaleate molecule, hair can be rebuilt from within by working directly on the disulphide bonds that keep the hair fibre strong and healthy. For hair that stays strong and soft."],["molecular","Renews the hair fibre with a heat-activated formula that works on the essential amino acids alanine and histidine and on lipids, for greater elasticity."],["filler","Reconstruction with natural keratin patented by Joico, made of 19 amino acids of different molecular weights: the larger molecules fill the widest gaps, the medium ones fill the remaining spaces and the smallest seal the cracks in damaged hair, bringing new energy to the whole head of hair."],["color gloss","A blend tailored to your hair's needs, bringing new energy and shine to the whole head of hair. Restructuring masks, plant pigments and a concentrate of antioxidants for a brilliant result."]]},"keratin":{"e":"smoothing ritual","t":"keratin","x":"For over two months, smooth, frizz-free hair that takes half the time to manage. The amino acids in the product make it a particularly effective treatment for restoring the integrity of the hair, leaving it glossy and silky like never before."}}